Frequently Asked Questions (FAQ)
Frequently Asked Questions (FAQ)
What is a Direct Response Copywriter?
A Direct Response Copywriter is someone who writes carefully structured sales messages for advertising and marketing, both online and in print.
What is the difference between a Direct Response Copywriter and a Sales Copywriter?
They’re essentially the same, just a different name.
Should I get an Australian Sales Copywriter?
Yes. If you sell your goods or services to an Australian audience, you absolutely should get an Australian Direct Response Copywriter. Our team, headed by experienced Sales Copywriter Rob Sattler, are all Australian with English as their first language. If you have an American audience (or other English-speaking audience), we can easily adjust your copy to suit.
What is Sales Copy?
Sales copy in simple terms is the words that you use on your website, advertising, landing pages, sales emails and proposals to engage with your prospects and encourage them to buy. Your copywriter will write the entire page from top to bottom.
How much does Sales Copy cost?
Sales copywriting can vary in cost between copywriters, often based on location, type of copy required and their skill level. Generally though, the better the copywriter, the more they’ll charge. Some may cost as much as a lawyer per hour, but that’s ok, as the return on investment (ROI) can be significant after having your copy written professionally.
What types of things can a Sales Copywriter write?
A Sales Copywriter or Direct Response Copywriter can help you strategise, design and write sales & marketing assets such as:
- Landing Page Copywriting
- Website Copywriting
- PPC Ad Copywriting (Google Adwords, Facebook Ads, Instagram Ads, LinkedIn Ads)
- Email Copywriting / EDM Copywriting
- Promotional or Marketing Copywriting
- Whitepaper Copywriting
- Website Article Copywriting & Blog Copywriting
- Product Launch Copywriting
- and more.
At Get Copy, we’re specialists in all of the major forms of sales copy, but if you want something that isn’t on this list (like a Resume, help with choosing a Business Name or writing a Press Release, get in touch with us).
Should I pay per word, per hour or per project?
As with any marketing piece, the key aim is to get the best results possible. Because of this, Get Copy has always charged on a per-project basis, giving clients a fixed fee they can budget for. This is important – as it means you know the work will be written to get results, not written to maximise the invoicing cost.
Can I get a free ‘test-piece’?
At Get Copy, we don’t do copywriting for free (as everyone would ask for it otherwise). With lots of examples of our published works to show you, a comprehensive questionnaire and briefing process, and up to 3 reviews to ensure your finished project is perfect, there’s every reason to get started.
Do you offer a Guarantee?
Every professional sales copywriter should provide a guarantee. At Get Copy, we want to make sure you’re 100% happy with your finished copy – so our guarantee is one of the most important things we offer.
Within the agreed scope of works (set down before we begin), we will review and complete up to three rounds of changes within one (1) month of submitting the first draft of copy. Ensuring your copy is precisely how you want it to be.
How long will it take?
Depending on customer demand (we have several Digital Marketing Agency clients who regularly outsource work to us), turnaround times are usually between 7 and 14 days. We can do ‘rush’ projects where possible for an additional fee.
Can you rewrite my website or emails?
Yes. Get Copy are specialists at editing existing website copy for better results (or writing fresh copy if needed). Send us your writing, and we’ll take a look for you.
Other Common Copywriting Questions
What is a Headline and Sub-Headline?
A Headline or Sub-Headline introduces the content of a page or marketing piece.
- The Headline tells them what the page is about.
- The Sub-Headline should then keep the prospect wanting to continue reading.
What is a CTA?
A CTA or Call To Action is the intention for the website page, landing page or email. Usually, it’s a single action you’d like the prospect to take (like ‘Book Your Free Consultation Now’). In emails or website pages, it can be useful to have an alternative action for them to take such as ‘Read more on our Blog by clicking here’.
How long should a sales page be?
The simple answer is, “as long as it takes to get the conversion”. The philosophy at Get Copy is to cover the main content items (features & benefits) of a customers’ service and address any immediate concerns so that a prospect will go ahead and buy/subscribe/contact etc.
What is an EDM?
An EDM or Electronic Direct Mail is the industry term for a sales email. EDM’s are used in popular autoresponders such as MailChimp and GetResponse to engage with prospects, clients and subscribers automatically.
What is an Email Series?
An Email Series (also called an Email Sequence or EDM Sequence) is two or more emails designed to engage, educate and encourage a subscriber about a product or service. Written and loaded into an autoresponder, they’re great for following up a prospect and boosting your sales results – all on autopilot.
What types of Email Series are there?
There are many different purposes for email sequences, here’s a short list of the common ones:
- Welcome Email Sequence
- Abandoned Cart Email Sequence
- Nurture Email Sequence
- Revival Email Sequence
- Informational Email Sequence
How many emails do I need in an effective sequence?
That depends on how engaged your subscribers are with your brand, and the reason why they’re on your list.
Sequences ideally should have a minimum of 3 emails, but we’ve sometimes written 15 or more depending on the requirements of the customer. Please chat with us about how many you might need today.
What is an Abandoned Cart Email Sequence?
Perfect for eCommerce websites, an Abandoned Cart Email Sequence reminds prospects that they’ve been looking at items on your website and to come back and complete their purchase (i.e. finish their shopping cart).
What is a Welcome Email Sequence or Nurture Email Sequence?
A Welcome or Nurture sequence introduces your business, tells prospects more about what you do and how you can help them. Generally, these aren’t ‘salesy’, with the Call To Action (CTA) being to get in touch by calling or emailing.
What is a List Revival Email Sequence?
A Revival Sequence is purely that – for ‘reviving’ a list of prospects that haven’t been contacted in a long time (or not at all). Some companies have THOUSANDS of email addresses that they’ve never emailed, so these can be especially valuable if done correctly.
Have a question that isn’t answered here?
Get in touch with us at firstname.lastname@example.org today and let us know. We’ll be more than happy to come back to you (and a good question will be added to this list – thanks).