Find the answers to all your questions
(Well, most of them anyway…)
(Well, most of them anyway…)
A Direct Response Copywriter is someone who writes carefully structured sales messages for advertising and marketing, both online and in print.
They’re essentially the same, just a different name.
Yes. If you sell your goods or services to an Australian audience, you absolutely should get an Australian Direct Response Copywriter. Our team, headed by experienced Sales Copywriter Rob Sattler, are all Australian with English as their first language. If you have an American audience (or other English-speaking audience), we can easily adjust your copy to suit.
Sales copy in simple terms is the words that you use on your website, advertising, landing pages, sales emails and proposals to engage with your prospects and encourage them to buy. Your copywriter will write the entire page from top to bottom.
Sales copywriting can vary in cost between copywriters, often based on location, type of copy required and their skill level. Generally though, the better the copywriter, the more they’ll charge. Some may cost as much as a lawyer per hour, but that’s ok, as the return on investment (ROI) can be significant after having your copy written professionally.
A Sales Copywriter or Direct Response Copywriter can help you strategise, design and write sales & marketing assets such as:
At Get Copy, we’re specialists in all of the major forms of sales copy, but if you want something that isn’t on this list (like a Resume, help with choosing a Business Name or writing a Press Release, get in touch with us).
As with any marketing piece, the key aim is to get the best results possible. Because of this, Get Copy has always charged on a per-project basis, giving clients a fixed fee they can budget for. This is important – as it means you know the work will be written to get results, not written to maximise the invoicing cost.
At Get Copy, we don’t do copywriting for free (as everyone would ask for it otherwise). With lots of examples of our published works to show you, a comprehensive questionnaire and briefing process, and up to 3 reviews to ensure your finished project is perfect, there’s every reason to get started.
Every professional sales copywriter should provide a guarantee. At Get Copy, we want to make sure you’re 100% happy with your finished copy – so our guarantee is one of the most important things we offer.
Within the agreed scope of works (set down before we begin), we will review and complete up to three rounds of changes within one (1) month of submitting the first draft of copy. Ensuring your copy is precisely how you want it to be.
Depending on customer demand (we have several Digital Marketing Agency clients who regularly outsource work to us), turnaround times are usually between 7 and 14 days. We can do ‘rush’ projects where possible for an additional fee.
Yes. Get Copy are specialists at editing existing website copy for better results (or writing fresh copy if needed). Send us your writing, and we’ll take a look for you.
A Headline or Sub-Headline introduces the content of a page or marketing piece.
A CTA or Call To Action is the intention for the website page, landing page or email. Usually, it’s a single action you’d like the prospect to take (like ‘Book Your Free Consultation Now’). In emails or website pages, it can be useful to have an alternative action for them to take such as ‘Read more on our Blog by clicking here’.
The simple answer is, “as long as it takes to get the conversion”. The philosophy at Get Copy is to cover the main content items (features & benefits) of a customers’ service and address any immediate concerns so that a prospect will go ahead and buy/subscribe/contact etc.
An EDM or Electronic Direct Mail is the industry term for a sales email. EDM’s are used in popular autoresponders such as MailChimp and GetResponse to engage with prospects, clients and subscribers automatically.
An Email Series (also called an Email Sequence or EDM Sequence) is two or more emails designed to engage, educate and encourage a subscriber about a product or service. Written and loaded into an autoresponder, they’re great for following up a prospect and boosting your sales results – all on autopilot.
There are many different purposes for email sequences, here’s a short list of the common ones:
That depends on how engaged your subscribers are with your brand, and the reason why they’re on your list.
Sequences ideally should have a minimum of 3 emails, but we’ve sometimes written 15 or more depending on the requirements of the customer. Please chat with us about how many you might need today.
Perfect for eCommerce websites, an Abandoned Cart Email Sequence reminds prospects that they’ve been looking at items on your website and to come back and complete their purchase (i.e. finish their shopping cart).
A Welcome or Nurture sequence introduces your business, tells prospects more about what you do and how you can help them. Generally, these aren’t ‘salesy’, with the Call To Action (CTA) being to get in touch by calling or emailing.
A Revival Sequence is purely that – for ‘reviving’ a list of prospects that haven’t been contacted in a long time (or not at all). Some companies have THOUSANDS of email addresses that they’ve never emailed, so these can be especially valuable if done correctly.
Get in touch with us today and let us know. We’ll be more than happy to come back to you (and a good question will be added to this list – thanks).