In March this year when people were still asking "what's COVID-19?", I met with the team at the Cairns Chamber of Commerce to help them with them a campaign called 'Keep It In Cairns'. An idea of the new CEO, Patricia O'Neill, she had been seeing...
In a Dragon 360 Marketing survey over 50% of consumers said that reading a blog had an influence on their purchasing decisions, and 61% stated they’re more likely to make a purchase from a company who delivers quality custom content on a consistent basis. Without...
What is Content Creation? Content creation simply means producing original material for sharing on your social media, or web assets like your website/blog/company LinkedIn pages etc. Emails, blogs, adverts, Facebook or Instagram posts, news stories, and articles are all "content", and yes, memes, GIFs, YouTube videos,...
Life is changing quickly. For many small (and large) businesses, the #covidー19 outbreak is causing chaos to their normal trading. Staff unavailable or unwell, supplies becoming unpredictable and orders being cancelled. Here are 5 KEY steps to ensure your business gets through this and out the other side...
Welcome to this #SaveThisPage review by Get Copy. In this series, we'll be celebrating great examples of copy, layouts, headlines, content and more. If you want to write an incredible landing page, follow Monday.com's example Here's what we love about this page (it's a 3-minute read, enjoy). For...
Sales Copywriting Comes First, SEO Comes Second Ask any SEO specialist what's important on a website, and they'll tell you that you need to have: The right keywords and long-tail keywords that your prospects use to search, and; The right SEO structures to enable Google to...
Copywriting is often misunderstood, even though it’s a fundamental part of EVERY website, email, landing page and sales proposal. Let’s quickly clear up a few things before diving into what a Direct Response Copywriter is: Copywriters don’t use typewriters. We just like the idea of them. ...
Writing a great sales headline can make all the difference to your sales results. WIthout it, you'll simply lose potential customers. Sales Copywriter Rob Sattler talks about the simple ways to craft the perfect headline....
I work with design agencies, website builders and clients, and it’s easy for me to see that one of the key bottlenecks in any project can be the copy. Why does this happen? Agencies often don’t have their own dedicated copywriter, which means the job of writing...
So you need to write about your business. Your first thoughts might be to start with We…. I…. We’re… At…. And that’s ok, as long as you use them sparingly. But the best way to write for your business is to 'flip the focus' - make your words about your customers, not...