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Rob’s Blog

What’s the secret to writing for your business?

Tell your audience how you solve their problems

How to write for your business (hint: it’s not about you)

So you need to write about your business. Your first thoughts might be to start with We…. I…. We’re… At…. And that’s ok, as long as you use them sparingly. But the best way to write for your business is to 'flip the focus' - make your words about your customers, not...

7 things I learnt from working in sales

Being fresh and new to sales is terrifying and thrilling, all at the same time. The prospect of making great money, having autonomy, being out of the office all day and meeting great people certainly has its appeal. But there’s another side to sales, one that isn’t...

5 reasons why people won’t buy from you online

You’ve launched your new website….   It’s great, it’s shiny and you’ve even got a FREE offer on there to help get your first enquiries. You pay for some online ad traffic to get a heap of the right people seeing your offer… and….  Nothing.   In a pit of...

I’m speaking… Ready to listen?

This FRIDAY, I’m a guest speaker at the Young Entrepreneurs Project here in Cairns. It’s their ‘Deep Dive into Marketing’ and I’m going to be talking about…. you guessed it, #Copywriting I’m keen to help young entrepreneurs here in Cairns and FNQ to tell their story...

Here’s why I won’t accept your LinkedIn Invite

Know that feeling? The "who the h#ll are you?" feeling...? I get it, LinkedIn is a GREAT way to get in touch with new contacts, find new customers and keep up with all the people you've met or done business with in the past. It's revolutionised the way business people...

Be careful with your words

The internet has revolutionised everything in our world, from online commerce to streaming media entertainment, but the biggest transformation has been in the options for how we communicate. What hasn't changed though is how we should be communicating.  Except for our...

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