Life is changing quickly. For many small (and large) businesses, the #covidー19 outbreak is causing chaos to their normal trading. Staff unavailable or unwell, supplies becoming unpredictable and orders being cancelled. Here are 5 KEY steps to ensure your business gets through this and out the other side...
Welcome to the first #SaveThisPage review by Get Copy. In this series, we'll be celebrating great examples of copy, layouts, headlines, content and more. If you want to write an incredible landing page, follow Monday.com's example. Here's what we love about this page (it's a 3-minute read,...
Sales Copywriting Comes First, SEO Comes Second Ask any SEO specialist what's important on a website, and they'll tell you that you need to have: The right keywords and long-tail keywords that your prospects use to search, and; The right SEO structures to enable Google to...
Copywriting is often misunderstood, even though it’s a fundamental part of EVERY website, email, landing page and sales proposal. Let’s quickly clear up a few things before diving into what a Direct Response Copywriter is: Copywriters don’t use typewriters. We just like the idea of them. ...
Writing a great sales headline can make all the difference to your sales results. WIthout it, you'll simply lose potential customers. Sales Copywriter Rob Sattler talks about the simple ways to craft the perfect headline....
I work with design agencies, website builders and clients, and it’s easy for me to see that one of the key bottlenecks in any project can be the copy. Why does this happen? Agencies often don’t have their own dedicated copywriter, which means the job of writing...
So you need to write about your business. Your first thoughts might be to start with We…. I…. We’re… At…. And that’s ok, as long as you use them sparingly. But the best way to write for your business is to 'flip the focus' - make your words about your customers, not...
Being fresh and new to sales is terrifying and thrilling, all at the same time. The prospect of making great money, having autonomy, being out of the office all day and meeting great people certainly has its appeal. But there’s another side to sales, one that...
You’ve launched your new website…. It’s great, it’s shiny and you’ve even got a FREE offer on there to help get your first enquiries. You pay for some online ad traffic to get a heap of the right people seeing your offer… and…. Nothing. In a pit of...
Know that feeling? The "who the h#ll are you?" feeling...
The internet has revolutionised everything in our world, from online commerce to streaming media entertainment, but the biggest transformation has been in the options for how we communicate. What hasn't changed though is how we should be communicating. Except for our love affair with emoji’s :-), we still rely on verbal and written...