The internet has revolutionised everything in our world, from online commerce to streaming media entertainment, but the biggest transformation has been in the options for how we communicate.
What hasn’t changed though is how we should be communicating.
Except for our love affair with emoji’s :-), we still rely on verbal and written communications to get our points across on all of our new mediums, it’s just that now we have the power to communicate with millions of people instantly.
Which means it’s more important than ever to write well.
Our younger generations might be ‘dumbing down’ the English language to 1st-grade phonetics, but there’s no place for it in business.
All too often, people relax their use of grammar, spelling and general message composition to attempt faster / more concise communication. Sure, “ur” instead of “you’re” and “wt” instead of “what” might be quicker to type, but it makes you look like a pre-schooler.
“tbh, I thnk u nd a pay rse” …isn’t cool.
“To be honest, I think you need a pay rise” …is.
If you want to come across as professional, keep your language professional.
3 reasons why it’s uber important to write professionally:
- If you’re an employee, your boss might see your writing
- Result: You might get dismissed (depending on what’s been said) or ‘forgotten about’ in the next round of promotions
- Your clients or prospects might see your writing
- Result: It’s a fast way to lose future business, costing your company thousands or even millions of dollars for one dumb text message or Instagram post
- The internet seems to never forget
- Result: Well, there’s scary stuff on the internet about nearly everyone, why add to it? Especially when you might not be thinking about a run for public office right now, but might do in 10 years time (those drunken Facebook posts won’t seem as funny when you have to explain them to the media in 2027).
And if you can’t keep it real (due to trouble with spelling and grammar), then do yourself a favour and use the same lifesaving tool I use… www.trygrammarly.com
What a week…
- Broke my little toe
- Flew over the famous Great Barrier Reef off Cairns, Australia in a helicopter
- Got engaged to Lucy!
- And got published in Marketing Magazine Australia…
Check out the article here (it’s one of the most shared for the week so far).